Yield Management | Vibepedia

Yield management is a variable pricing strategy that aims to maximize revenue or profits from a fixed, time-limited resource by understanding, anticipating, and influencing consumer behavior. This approach involves strategic control of inventory to sell the right product to the right customer at the right time for the right price, often resulting in price discrimination. Yield management can result in price discrimination, in which customers consuming identical goods or services are charged different prices. The use of yield management has led to the development of new technologies and tools, such as revenue management software and data analytics platforms.